A data-driven system to grow your consumer brand

Acquire, engage, retain and win-back your ideal customer

Are your growth plans for 2024 in good shape?

Ad price increases and privacy changes have driven up acquisition costs

Privacy changes have made marketing attribution challenging

Brand loyalty and customer retention is declining

Record inflation have impacted both input costs and consumer budgets

A small proportion of customers – the vital few – drives the majority of profit ( AKA the 80/20 rule).

=> focus on the ideal customer vs. typical customer

Customers seem similar on the surface can differ greatly in their motivations and objectives.

=> aim to understand ideal customers deeply

Operating on shaky economics – costly acquisition and low retention – does not last long

=> let customer lifetime values guide decisions

Most growth tactics are easily replicated and only result in a head-on collision with competitors

=> double down on value-creating growth drivers

Map customer needs to products/ services, the other way around is easier but delivers sub-par results

=> new products and market expansion create value

Acquisition is exciting but retention pays the bills – 3% monthly churn is 30% customers lost per year

6: address drivers of churn prior to raising ad spend

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