What is ManagerIntel?

Growth for consumer brands in 2024 remains elusive. Less than 5% will grow and the majority will experience significant losses, margin contraction, or both.

ManagerIntel is a growth system for consumer brands, organized around a single idea: the ideal customer is king. For enduring growth, a brand must orient the organization around a specific segment and deliver a compelling value proposition. Managers can take the brand to its full potential by focusing on the fundamentals: acquire, engage, retain and win-back the ideal customer. By directing resources towards the target segment and out-spending the competition, a brand can claim its rightful position in the marketplace.

How does it work?

In theory, growth can come from any customer. In practice, accounting for acquisition and servicing costs reveals that most customers will barely break-even over the long run.

This brings us to that special customer segment that can be the engine for growth and profits. The approach is simple: Understand this customer at a deep level and extend their lifetime in order to capture their full potential. Use Customer lifetime Value to guide resource allocation. While every customer will eventually churn, in some instances, it can be mitigated. Use the insights about the customer to acquire similar customers and make targeted efforts to win-back lost customers.

Tell me more

A typical week for a management team includes a variety of activities: planning a social media campaign, financing a project, training team members, deploying an IT system, abiding by regulation, determining tax implications, and putting out fires.

Meanwhile, the business environment continues to evolve rapidly from the forces of technology, competition, and globalization. Or a global pandemic.

To help balance tactical moves with strategic measures, we develop data-driven recommendations using a range of tools: pen & paper, spreadsheets, and analytical platforms.

Every business can be improved in some way. For some, there may be many actions to consider. We develop a prioritized set of 2-3 initiatives, grounded in data with a clear link to value creation.

Here is an example:

What if I have a specific problem?

If you already know what is holding your business back, ManagerIntel’s library of toolkits are designed to deliver specific outcomes. For example, if your biggest challenge is declining profits, try our Profitability Toolkit.

Here is a simplified example to illustrate our approach in less than five minutes:

Will this work for my business?

ManagerIntel is designed for owners and managers looking to create value in the digital age. Business situations are complex and every business is unique. However, the fundamentals still apply and the results are repeatable.

Our approach works best with established businesses (not start-ups).

Finally, the biggest hurdle to breakthrough performance is leading an organization through change. If you embrace the challenge of driving a transformation, we can help you deliver dramatic results.

I’m in. What’s the next step?

Start with a Quick Win to generate rapid insights and learn more about our approach.